New Baby Essentials

Designed for high couture and maximum comfort, Oilo's fitted crib sheets are as soft as they are stylish. Bella says it all in the name! “Bella” is...

When baby's room is dryer than a philosophy lecture, it's time to turn on the BreatheFrida 3-in-1 Humidifier and get some moisture back in the b...

Keep your little one's nostrils clear naturally with the Fridababy NoseFrida Saline Kit, the all-in-one stuffy nose solution for babies. Include...

NailFrida THE SNIPPERCLIPPER SET Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper...

When you've got an active, squirming Tiny Human on your hands, you need a lotion that's non-greasy and absorbs quickly! Made with organic, plant-ba...

Colic, digestion, relaxation or just good ol' fashioned bonding, baby massage is a "thing". Really. Look, babies love massage just as much as the r...

The soft character will become an instant BFF for your little one! Easily attaches to the handle of a Sweetie Soother™ pacifier (included).

Healthy and natural, this teething ring is made of 100% natural rubber, pulled from the Hevea tree latex, and food-safe paint. With numerous soft p...

Our silicone rattle teether features a gentle rattle sound and includes two silicone rings to keep baby’s hands busy. The rattle teether is easy fo...

The product that’s dermatologically tested & pediatrician approved but just keeps getting crapped on. Literally. It’s tough work, but somebody...

This Little Unicorn cotton percale Warm Grey crib skirt is a classic to complement your nursery's look and feel. • 100% cotton percale flat panel ...

This Little Unicorn muslin cotton crib skirt in watercolor roses is the perfect addition to your watercolor roses muslin crib sheet, and to complet...

The soft character will become an instant BFF for your little one! Easily attaches to the handle of a Sweetie Soother™ pacifier (included).

Keep pacifiers and teether toys from falling with our adorable Hello Baby pacifier clips. Fantastic gifts for new babies and moms, these cute ...