New Baby Essentials

Crafted in lightweight and breathable cotton muslin, ideal for swaddling, nursing, cuddling and more.  Large 46" x 46" grows with baby through tod...

Drape your baby in plush luxury with Oilo’s Cuddle Blanket. Snuggly plush on one side for the perfect touch against baby’s delicate skin, while a ...

The soft silicone nipple helps baby naturally latch while the anti-colic vent system lets baby feed without fuss. Together, they offer a reliable a...

Your kiddo has graduated from the Training Toothbrush for Babies to a mouth full of baby teeth. It's time to level-up their oral care game and sta...

Finally, a threesome that's social-distancing-compliant. The 3-in-1 Ear, Forehead + Touchless Thermometer is the ultimate multi-use infrared therm...

When baby's got a photo-op, you'll be ready. Grooming for the gram? There's a kit for that. This head-to-toe grooming set has everything you n...

Keep your little one's pacifier, teether, or security blankie close at hand with this picture-worthy silicone pacifier clip. The safety tested meta...

Give the coolest gift at the party with our new Baby Gift Sets! Includes our top 4 skincare essentials for babies in a re-useable wet/dry bag that...

These bowls not only suction to the table to make sure that your meal time won't be all over the house or anywhere you are with baby but also our b...

The lid set includes both a universal sippy cup sleeve and a snack cup sleeve. These sleeves will fit over most cups and is easy to travel and cle...

A revolutionary new tool for parents using an ancient, but doctor-tested technique to help soothe your fussy baby. Uses a real human voice to l...

Designed for high couture and maximum comfort, Oilo's fitted crib sheets are as soft as they are stylish. Our original woodland crib sheet design i...

Designed for high couture and maximum comfort, Oilo's fitted crib sheets are as soft as they are stylish. Bella says it all in the name! “Bella” is...

When baby's room is dryer than a philosophy lecture, it's time to turn on the BreatheFrida 3-in-1 Humidifier and get some moisture back in the b...

Keep your little one's nostrils clear naturally with the Fridababy NoseFrida Saline Kit, the all-in-one stuffy nose solution for babies. Include...

NailFrida THE SNIPPERCLIPPER SET Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper...

When you've got an active, squirming Tiny Human on your hands, you need a lotion that's non-greasy and absorbs quickly! Made with organic, plant-ba...

Colic, digestion, relaxation or just good ol' fashioned bonding, baby massage is a "thing". Really. Look, babies love massage just as much as the r...

The soft character will become an instant BFF for your little one! Easily attaches to the handle of a Sweetie Soother™ pacifier (included).

Healthy and natural, this teething ring is made of 100% natural rubber, pulled from the Hevea tree latex, and food-safe paint. With numerous soft p...

Our silicone rattle teether features a gentle rattle sound and includes two silicone rings to keep baby’s hands busy. The rattle teether is easy fo...

The product that’s dermatologically tested & pediatrician approved but just keeps getting crapped on. Literally. It’s tough work, but somebody...

This Little Unicorn cotton percale Warm Grey crib skirt is a classic to complement your nursery's look and feel. • 100% cotton percale flat panel ...

This Little Unicorn muslin cotton crib skirt in watercolor roses is the perfect addition to your watercolor roses muslin crib sheet, and to complet...

The soft character will become an instant BFF for your little one! Easily attaches to the handle of a Sweetie Soother™ pacifier (included).

Keep pacifiers and teether toys from falling with our adorable Hello Baby pacifier clips. Fantastic gifts for new babies and moms, these cute ...