Just In!

Adorable Pink Stripe footie with ruffle by Mayoral

Adorable Bunny footie by Mayoral

Adorable Bunny footie by Mayoral

With ultra-soft, thick fabric and a silky satin trim, the double-layered Reversible Baby Blanket from JuJuBe × Studio Oh! is a plush addition to an...

100% organic cotton sweater knit long sleeve cardigan with sweet & fun multi animal embroidery in front, super cute!- PAIR with our cable knit ...

Stevie Snake is such a cheeky chum - always doing bleps with that suedey red tongue! Curly and springy, this grassy snake loves to coil and cuddl...

Smudge Rabbit is such a sleepy sweetie - always sprawling out, lazing on the bed or rug! Scrumptiously soft in oatmeal fur, this lop-eared lazer j...

Help your little one keep their cool while teething with these adorable cactus teethers! Our 3-pack of water-filled teethers are textured on both s...

The Ritzy Rattle Pal™ is your babe's new bestie doubling as a plush character and braided teething ring to soothe sore gums. With a gentle rattle s...

Whether you are on-the-go or snuggling in at home, the Itzy Blanket™ is the ultimate multitasker. Made of super-soft cotton muslin, this machine-wa...

Protect your clothes, and look good doing it, with Itzy Burp Cloths™. Made of breathable, triple-layer cotton muslin, these generously sized burp c...

Meet The Bitzy Pal™, your baby’s new bestie & self-soother all-in-one! Extending from our Bitsy Bespoke™ toy collection comes a playful plush l...

Lighten up your diaper bag with our multitasking BREASTFEEDING BOSS™! Made of ultra-soft, breathable muslin, this newborn essential goes from swadd...

Happy go ducky! Float into fun with three members of the Itzy Ducky Family™. Made of soft, squeezable material in modern colors, these duckies have...

This adorable clip-on toy is a delicious way to entertain babies while stimulating their senses! Two plush bread slices feature corduroy peanut but...

Featuring a rainbow, hearts and more, this set contains everything you need for cute art projects to share with friends! Nine stamps, a two-color i...

Green lightweight crewneck with “MAMA” in white block lettering

This champagne zippered hooded jacket with gold threading throughout to add a little bit of shimmer is the perfect addition to your little one’s wa...

Hugging a hedgehog might sound unwise, but have you met Bashful Hedgehog Original? This tubby hoglet has warm biscuit fur and velvet-soft cinnamon ...